The West Gippsland Progress Association (WGPA) formed earlier this year to support farmers and local businesses in the Bunyip Complex Bushfire affected area. The WGPA, in partnership with the Cardinia Shire Council, is developing a West Gippsland Food and Tourism Strategy to progress economic bushfire recovery efforts for the community. The WGPA intends to launch the strategy early 2022.
Given the devastation of the Bunyip Complex Bushfire of 2019 and the impacts of COVID19 on local businesses, the goal of the food and tourism strategy is to positively improve businesses and grow tourism opportunities, creating a clear destination vision for the area and to provide a strong foundation for future long-term tourism planning and development. More broadly the strategy aims to identify the most viable tourism products and experiences to promote the high-value Melbourne visitor market.
With current COVID-19 disruptions impacting the movements of international and interstate visitors, the Melbourne visitor market is the immediate focus in the short-term to provide meaningful impact for the community.
About the survey
WGPA has engaged TRC Tourism to deliver a three-year Food and Tourism Strategy and mini marketing plan for ‘West Gippsland’. For the purposes of this strategy and marketing plan ‘West Gippsland’ includes the following townships within Cardinia Shire:
- Nar Nar Goon
- Nar Nar Goon North
- Bunyip North
- Tynong North
- Garfield North
The strategy will help define this as a distinct destination within Cardinia Shire and may open opportunities for future partnerships into Baw Baw and Destination Gippsland. The goal of the strategy is to positively improve the Bunyip Complex Bushfire impacted businesses by identifying pathways to grow the value of tourism and creating a clear destination vision for the area.
Your participation in this survey will help inform the development of the strategy and associated action plan.
Survey closes Wednesday 3 November.