The Victorian Government has unveiled a new Wellness Tourism Investment Guide to support businesses and investors in developing health-focused tourism experiences. This initiative aligns with the Experience Victoria 2033 strategy, which identifies wellness as a key growth sector.

Globally, the wellness economy reached $6.3 trillion in 2023, accounting for 6.03% of global GDP, and is projected to grow to $9 trillion by 2028. The wellness tourism segment alone was valued at $995.3 billion in 2024, with an expected annual growth rate of 13.2% through 2034.

In Australia, the wellness tourism market was worth $18.1 billion in 2024 and is forecast to reach $67.6 billion by 2033, growing at 14.6% annually. This growth is driven by rising demand for nature-based healing, mental health-focused retreats, and sustainable wellness experiences.

The guide aims to help Victorian operators tap into this booming market by offering insights into consumer trends, investment opportunities, and successful wellness models. It also highlights recent investments such as the Grampians Nordic spa resort and Hepburn Mineral Springs masterplan.

The guidelines have been developed with input from local government and industry. To access the guide, visit djsir.vic.gov.au.